Um, does anyone know where October went? And anyone else seeing snow outside their window right now?!
If you’re a business owner or nonprofit leader, you know exactly what all this means — for better or for worse, the holiday marketing season is officially upon us!
In this unprecedented year of COVID uncertainty, your online presence is more important than ever, and your social media channels have a HUGE role to play.
Consider these stats:
➡️ The average person spends 2 hours and 22 minutes a DAY on social media — by generation, this includes 90% of Millennials, 77.5% of Gen X and nearly 50% of Baby Boomers.
➡️ 74% of customers use social media to make purchasing decisions.
➡️ 63% of customers expect brands to offer customer service through social media (and 90% have already engaged with brands in this way).
➡️ 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
It comes down to this: your potential customers and supporters are showing up on social media every day, and if you want their business, you need to show up consistently — and in the right way — too!
Don’t have a holiday social media marketing plan in place yet? Not to worry — whether you need a complete strategy, a point in the right direction or simply want to hand over the keys and have us do the rest, we’ve got you covered. Contact us and we can get a strategy in place for you, stat.