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    Why Now is the Best Time to Step up Your Social Media Marketing

    • November 23, 2020
    • by Erinn Steringa

    With new features being rolled out on Instagram, Facebook, LinkedIn and Twitter seemingly every other day, you could be forgiven for feeling like you’re falling behind on managing your social media presence.

    Instagram Reels. Instagram Shopping. Facebook Shops. Twitter Fleets. LinkedIn Lives (coming soon!). It’s enough to make any business owner want to throw in the towel and embrace the luddite life […]

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  • Social Media Marketing

    How to Identify Your Target Audience on Social Media — and Why It Matters

    • November 13, 2020
    • by Erinn Steringa

    Who do you want sitting in that empty chair? Sitting down in your restaurant? Or browsing around your online store? Anyone? Everyone? The simple truth: you can’t market your business or organization effectively unless you know exactly who your audience is — on social media or anywhere else. A note before we dive in: “everyone” is […]

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  • Social Media Marketing

    It’s the Most Social Time of the Year

    • November 2, 2020
    • by Erinn Steringa

    Um, does anyone know where October went? And anyone else seeing snow outside their window right now?! If you’re a business owner or nonprofit leader, you know exactly what all this means — for better or for worse, the holiday marketing season is officially upon us! In this unprecedented year of COVID uncertainty, your online […]

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  • Instagram Tips, Social Media Tips

    To Follow or Not to Follow: Why Your Instagram Grid Matters

    • October 31, 2020
    • by Erinn Steringa

    Have you ever heard the phrase “doing it for the grid” and wondered what it meant? The “grid” in question refers to the rows and columns of images on your Instagram profile page. Not only does it show the history of what you’ve posted, but it also plays a key role in whether people decide […]

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About Me
About Me

Hi, I'm Erinn Steringa, a social media strategist and coach. I started Good + Social because I'm passionate about helping entrepreneurs and business owners use social media to grow, sell & thrive.  Learn More

 
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