“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb

With new features being rolled out on Instagram, Facebook, LinkedIn and Twitter seemingly every other day, you could be forgiven for feeling like you’re falling behind on managing your social media presence.

Instagram Reels. Instagram Shopping. Facebook Shops. Twitter Fleets. LinkedIn Lives (coming soon!). It’s enough to make any business owner want to throw in the towel and embrace the luddite life.

But before you do, remember — your ideal customers are on these platforms, and they’re looking for businesses just like yours.

Is Your Dream Customer on Social Media? (Spoiler: YES)

We know that the average person spends 2 hours and 22 minutes a day on social media.

And it’s not just the “kids” — we’re talking:

  • 90% of Millennials (most of whom are now between 30 and 40 years old!)
  • 77.5% of Generation X
  • Nearly 50% of Baby Boomers

But They’re Not Actually Shopping on Social Media, Are They?

They are! Long gone are the days when social media was just about keeping up with family and friends, or posting pictures of your breakfast. Consider these Instagram statistics:

  • According to a recent Facebook IQ survey, 80% of Canadian Instagram users say they use the platform to make purchasing decisions
  • In that same survey, 86% of Canadian Instagram users said that they took action after seeing product information on Instagram:
    • 77% searched for more information on that product or service
    • 65% visited the brand’s website or app
    • 32% visited the retail store
    • 29% talked to someone else about that product or service
  • According to Instagram Shopping data, 130 million Instagram users tap on at least one Instagram Shopping post every month

Showing up for Your Customers on Social Media — in the Right Way

All of this begs the question: Your ideal customers are showing up on social media every day. Are you and your business showing up consistently on social media, too — and doing the right things and leveraging the right features to grab their attention?

If you’re aren’t yet, that’s OK — in fact, it’s an opportunity. But you have to decide whether you want to seize it. And here at Good + Social, we’d love to help you do it. 

Send us a message and let’s talk about planting that tree… 🌲